Wolves have linked up with ADA – Warner Music UK’s ‘Alternative Distribution Alliance’ – to launch Wolves Records, making them the first UK football club to launch a record label.
The production consultant for the club, Wolves fan and musician S-X, has talked upon the growing interconnection between music and sport.
““I am genuinely looking forward to seeing how Wolves Records can impact the music industry and support new artists. I’m also very proud it’s my club that is going to be the first in the UK to venture into music in such an authentic and exciting way”.
The ambition of the label will inevitably be to nurture talented artists local to the Midlands, however Wolves Records have already set their sights on expanding into overseas territory.
Ricky Hill, Head of Wolves Records, said: “I went to University in Wolverhampton so I’ve a lot of affection for the city and the Midlands. There’s so much talent in the local area, that Wolves Records is perfectly positioned and hungry to back.
“However, this is not just about supporting local artists, but a genuine and authentic move by a football club with a vast audience to penetrate the music industry and develop new and emerging talent across the world. By partnering with Warner Music and ADA, we are also able to plug into some of the best distribution available and have support from their team of experts when it comes to releasing music.”