Adidas and Prada are committed to making waves in the luxury streetwear market, and now the two brands are taking their collaboration one step further by including apparel for the first time.
Blending Adidas’ sportswear heritage and Prada’s luxury craftmanship, the Re-Nylon collection is due to launch on January 13.
The Italian brand are seen to have reworked some of its distinctive pieces with Adidas branding, including a tracksuit, track coat, hooded jacket, sweater and a bucket hat. Arriving in a duo of colour iterations, white with black stripes or black with white stripes respectively, each piece is detailed with Prada’s enameled triangle logo.
The new collection marks the shift of Prada’s entire production from virgin nylon to Re-Nylon, which was achieved by the end of 2021 – a milestone underscored by Group Marketing Director and Head of Corporate Social Responsibility, Lorenzo Bertelli.
Speaking on the collaboration, Bertelli said:
“This partnership is not just about product: it is about a philosophy… At Prada, our values are fundamentally founded in people, planet and culture, an ideology Adidas shares. This latest collection is a showcase for a fusion of the technical innovation and innate knowledge of performance sportswear synonymous with Adidas, and the luxury vision of Prada — yet it also speaks wider. It connects with evolutions in our ideas of luxury, changes in the mindset of consumers, and shifts in the world at large. It is about looking forwards, and thinking of the future.”
The collection will also include six bags; with a travel bag, backpack and shopping back incorporated as three larger bags. The smaller bags include a bandoleer, a BP hoodie and a belt bag – all featuring Adidas’ signature Three-Stripes detailing and Prada’s metallic triangle logo,
“We’re extremely proud of our latest collaborative project with Prada. Over the course of the partnership, we’ve spent time collaboratively reinterpreting each other’s iconic functional and aesthetic codes. We’ve continuously sought to blend our sporting heritage with Prada’s unmatched legacy of expert craftsmanship — each time seeking to push the boundaries of creativity and innovation,” said Torben Schumacher, general manager at Adidas Originals.
The Adidas for Prada Re-Nylon collection will be available globally in Prada boutiques and on Prada’s and Adidas’ online shops and will be accompanied by a dedicated campaign and a unique digital activation.
The companies are keeping details under wraps but, in a joint statement, contended they will “celebrate the inherently innovative spirit of their latest collection with a unique digital activation, bringing brands and people together in a radically inclusive manner. Collaborative by nature, fans of the collection will be invited to participate in the metaverse with Adidas and Prada through open-source co-creation.”
