Premier League new boys Brentford today announced that their first ever Premier League home shirt, made by Umbro, will roll into the 2022/23 season in an attempt to save fans money.
Umbro’s clean and simple red and white striped shirt will see the likes of Christian Norgaard and Ivan Toney don the kit for a second season in a row in order to reflect the clubs quintessential core values of progression and togetherness, and to encourage sustainability in football
Whilst the club confirmed that there will be a new away and third shirt next season, the home kit is here to stay, with The Bees aiming to secure their place in the division to showcase this slick shirt among England’s top dogs.
The decision is something unheard of in the modern game with kit providers and clubs normally releasing a new home jersey every season, with the occasional use of a previous away or alternate kit. Football fans took to social media to praise the decision of Brentford’s board for prioritising their fans and returning to the ‘good old days’ of a new home shirt every two years.
Despite a recent tricky run which saw the West Londoners winless in their last 5 PL fixtures, this jersey will certainly hold special memories among supporters.
Brentford kicked off this seasons Premier League campaign in the new home shirt, with a tricky fixture vs Arteta’s Arsenal, only for Thomas Frank’s men to comfortably see off the Gunners 2-0 in what was a flawless start, something that will stay with the Brentford faithful forever.
Speaking to the club’s official website, Chief Executive Jon Varney stated, ‘We also think this is a step in the right direction to help the environment a little. We will continue to work with Umbro to make sure the production of our kit is as sustainable as possible. It is only a little thing, but we believe it will help.’
With environmental issues widely ignored in football, small things such as Brentford’s decision to extend the use of their home shirt, accompanied by fellow Londoners Chelsea and Tottenham participating in the first net zero carbon game, this could pave the way for more campaigns in England’s topflight.
Credit to Brentford, matching their exhilarating football with innovative ideas.
