At FULL90, we’re breaking beyond the once solidified barriers of the touchlines on the pitch. Beyond the technical area. Beyond the stands. Beyond the stadium.

‘Bigger than football’ is a tagline we often re-iterate, but what exactly does it mean? We’re a media company with the purpose of celebrating football, players and fans alike but it can’t just stop there.

Children on the street dancing into the night with nothing but a ball and a pair of goalposts need to be inspired.

Artists in the booth pushing forward the culture within football need recognizing.

Issues regarding racism, sexism and homophobia within the so-called ‘Beautiful Game’ need to be addressed.

Because football isn’t just the 22 players kicking a ball for 90 minutes.

It’s bigger than that.                             

FULL90