Stüssy and Paris Saint-Germain are linking up to create a collaborative jersey, in order to mark the opening of the California-based brand’s new Paris chapter store.
This marks merely a continuation of the steady stream of releases between Stüssy and Nike, dating back to 2001 with 2 Dunk High Shoe models.
Reworking Les Parisien’s 20/21 home kit, Stüssy have added their branding on the right sleeve and back of the shirt, where it accompanies the text: “44 rue du Temple, 75004, Paris” – signifying the address of their new store which, located in Le Marais, this will become Stüssy’s first store in the French capital.
Designed by Willo Perron, the space will combine sheet metal, wood and glass to give visitors an experience that transcends shopping, which the brand describes as “seamlessly bringing a Southern California point of view to the City of Light.”
Accompanying the jersey will be a wider selection of exclusive Paris-infused products, including a campaign T-shirt shot by Mark Lebon, a trucker hat, a Stüssy Paris Chapter T-shirt and another tee nodding to Tyrone Lebon’s FW16 Stüssy campaign.
The collaborative jersey will be available on February 18th, exclusively in the Stüssy Paris shop.
